A simple but powerful skill every marketer should have

He sure looked more like a white collar worker than an evangelist. Clothed in a clean white long sleeve shirt, his brown leather shoes and black trousers fitted just fine on his well built body. He had just one mission but his approach was rather traditional.

I had just began my routine walk to work after I highlighted at my final bus around 7:30am when I saw this zealous evangelist. It wasn’t my first time of coming across such evangelists with mobile pulpits along the road, but his looks certainly caught my attention. His mission was to hand me a free copy of Jehovah Witness publication, but his facial expression communicated something different. Free should have attracted me right, but his smile-starved face sent me running the other way. It just seemed like he was going to beat me up if I came any closer.

Long before I ever dreamt of badging a masters degree in Marketing Communications, I had learnt a very simple but effective marketing tip from my dear mother. While mother wasn’t a marketing guru or expert of any sort, she had this saying which happens to work magic when it comes to getting people’s attention. Mother always says that, “Smile makes you beautiful”.

Expanding on mother’s quote, a smile is also a friendly invitation. It can be a major difference between a prospect’s reception or rejection of our offering, or the essential ingredient for initiating rapports with potential clients. While this subject may not be taught in communication schools, it an important non-verbal communication skill that every marketer should possess even if he/she is offering a product for free.

Fortunately, a smile does much more that simply helping us to build rapport. Studies have showed that smiling also has health benefits such as improved mood, stress & pain relief, lower blood pressure, stronger immune system and longevity.

So except you have Moebius Syndrome (a disorder which is present at birth and makes it impossible for an individual to smile, frown or even raise their eyebrows), it’s time to own your smile, live a healthier life and smile to the bank. 😊

Common Indians, this country don finish…

“Common Indians, this country don finish…”

Those were the words he kept repeating,

One of his car’s side mirror had just been smashed by a police officer,

You could almost touch the indignation in his eyes as he brought out his gun to commit this dastardly act…

What had the car driver done to deserve this humane treatment from his fellow country men?

Was it simply because he was a “bloody civilian” as they have egoistically surnamed us?

Was it a crime that he was on the same lane with these “custodians of the law” who constant break it without batting an eye?

No offense named, but one side mirror has already been lamed…

We eventually drove past the police car only find out that the “precious lives” they were guarding and where ready to destroy for, I mean the one that resulted to this brutal attack on an innocent Nigerian driver were “Indians” on Nigerian soil.

While I do not see any race or ethnicity as “common” because that will be a disrespect and violation of their dignity as human persons, I am however perplexed at the kind of treatment that a fellow Nigerian will mete upon another because of a foreigner. I am embittered and deeply troubled by this level of “favoritism” showed to foreigners over fellow Nigerians.
Don’t we deserve to be treated with respect in our own country?

Why would a Nigerian driver get mistreated by a policeman because of foreigners?

Why do we treat our brothers like strangers because of another simply because he/she has a different skin colour?

These are the questions that consume my mind as I reminisce on what still to appears to be a dream. Unfortunately, it is…It really happened because I was an eyewitness to this abuse of power and unjust treatment.

Bus driver or not, no Nigerian deserves to be treated like trash in Nigeria.


Are you driving your customers away with your WhatsApp updates?

In recent times, the inclusion of “My Status” feature on WhatsApp has provided an avenue for individuals to keep members of their WhatsApp contact updated about their activities . Additionally, this feature is also being used by many to create awareness for the products they sell. However, the use of “My Status ” on WhatsApp for creating product awareness raises a question of how effective this practice really is.

Originally designed for social interaction, WhatsApp gradually became a substitute for traditional mobile texting giving. This was fuelled by its cost effectiveness, as its usage was(and is still) free and wasn’t limited by the 160 character/page which characterized the mobile Short Message Services (SMS). Hence, chatting became a lot more cheaper and easier.

Over the years, this social media platform has undergone a series of improvements. Some of these improvements include the addition of voice calling, video calling and the recent “My Status” feature. Of particular interest is the My Status feature and how individuals with products to sell often cluster that space with as much as 44 status updates per day in a bid to create product awareness and generate sales.

While there is no digital marketing principle that frowns at the use of the WhatsApp’s My Status feature for marketing purposes, it seems rather counterproductive bombarding potential customers with too many updates about one’s product on a daily basis. This is because given people’s short attention span and the fact that they really don’t like being sold to, there is a high tendency that they would switch off mentally just thinking about the many pictures they have to sort through just to make a buying decision. Personally, when I see a thread of status update with more than 7 updates I usually don’t go beyond the first one, and so do many other people.

So here are a few recommendations on how to create product awareness and generate sales using WhatsApp’s My Status feature without driving your potential customers away:

1. Try limiting your updates to between 7 and 10 as this will result in more click through rates.

2. If you can’t avoid the use of “Sales” or “New product alert”, avoid capitalizing these words.

3. Be sure to exclude too many exclamation marks in your status updates as potential customers tend to see you as being “pushy”.

4. Instead of trying to showcase the bags, shoes, cloths, sunglasses and every other thing you have in your product line up all in one day, dedicate a day or a timeframe for each product. This will reduce the cluster and help your potential customers spend more time focusing on your products individually.

5. Don’t forget to thank your customers and share their testimonies on that space.Now you go get yourself some customers. Wink*

From Depression to Expression (The story of a survivor)

In a world where both the young and old fall victims to suicidal thought and many walk through the door of depression and never find their way out, Latifat has proven to be an exception. While she has had her own share of life’s disappointment, this 21 years old is one lady who is learning to turn her lemons into lemonade. Born into a polygamous family, Latifat was taken to her aunt 8months after her birth. Her mother had fled her father’s house on an account of the rivalry that often existed in a polygamous setting. Hence, Latifat had very vague memories of her dear mother while growing up.

Without proper nutrition and the affection so needed at that tender age, Latifat grew skinny and withdrawn. At age 3, she survived from kwashiorkor as her enlarged head became a burden too heavy for her thin neck to carry and her stomach grew bigger. Hearing this about his daughter, Latifat’s father whom she did not even recognize at that point decided to take her back home. Latifat envisioned that things would become rosy over there but little did she know that her life was about to take a nose dive.

Home should have been a safe haven for Latifat, but this wasn’t the case. Living there was quite a struggle as she battled with her father’s daily doses of demeaning words. Not only was her father reckless with words, he was also not always available to visit or attend her school activities as other parents did. Gradually the combined effect of her mother’s absence, her father’s words and the fact that she didn’t have people around he who she could share her pains with made depression an option for Latifat. For the most part of her teenage years, Latifat saw depression as her only escape from the incessant life of deep emotional pain inflicted by her father and the outright neglect from her mother.

I remember attending to Latifat in the pharmacy where I work, and as we conversed she told me about her painful experiences and the many struggles she had to deal with growing up. As of the time we met, Latifat had somehow found her way out of depression with God’s help and those of her new friends, and she also had a blog (www.survivalsmanuals.blogspot.com) where she wrote about her bouts of depression. Clarifying her motivation for writing, she stated “I decided to write about my side on depression because I wanted the girl dying inside to relate, not to be alone and be certain it’s okay to come out of her shell.”This singular decision to express “the girl dying inside” began her journey out of the grips of depression.

While Latifat still has her father –a man who is now old and suffers from dementia– to take care of, and finds it difficult to have “girl conversions” with her mother, she has waved depression goodbye. Latifat has left that cave of isolation and now lives in the city of healthy association. She no longer sees the need to choose depression over the expression of her unique and God-given gifts as she delves into the world of makeup and modeling. Today, Latifat is embracing and exploring the beauty that lies not just within her previously battered but beautiful heart, but that which also radiates from her fearfully-formed body. Giving her little experience in makeup and modeling, she comes across as a “natural” and deep down something tells me that this young survivor has only began to scratch the surface of her great potentials.
You might be wondering why I am taking this amount of time and effort to write about Latifat, it’s because I believe in possibilities and really desire that this raw talent and precious gem lives up to her fullest potential. It is for this purpose that I enjoin you to help give Latifat Bello (@theladysheisfierce) the necessary visibility that she needs in order be spotted by the likes of Ty Bello (@tybello) and Olajumoke Orisaguna (@olajumokeworld). Together, we can help this young survivor find her feet on the world’s stage and become all that she was created to be despite her years of deep pain and depression.
To help make a star out of this survivor, kindly tweet, broadcast and post this piece on every social media platform you are on (Twitter, Facebook, Instagram, Facebook and Whatsapp).
#Survivor #LatifatBello #MakingHistoryTogether #FromDepressionToExpression

Lets keep Olabisi in school

There was no way you wouldn’t have noticed her. I mean , not her physical beauty this time but her bubbly personality and contagious passion for the media(particularly television) are two things you can’t deny about Olabisi.
My first encounter with her is still vivid, one I wouldn’t forget in a hurry. It was our first day in postgraduate school(Pan-Atlantic University) and while I was calmly seated quietly observing this crop of people who were going to be my colleagues for the next 12months, my eyes stumbled upon her. She seemed to be very much at home, smiling generously and turning around in her chair without any sense of restrain. But beyond that, Olabisi also looked familiar. I remember thinking to myself, I have seen this babe somewhere before…Oh on Facebook! It was the same “Olabisi” I had recently added as a friend, and she was nothing short of her online character: cheerful and crazy about content as always. In fact, if you come visiting and inadvertently forgot her name, just ask for “Miss Content” and you would be taken directly to her.

While Olabisi and I are different in some ways(you and I know that I am more of the quiet type right😏), we have these two things in common: passion and faith. We are two individuals whose desire to serve our gifts to humanity drove us to school even when we didn’t have all the finances we needed for a N2,013,000 tuition. Normally that amount would have taken us at least two and half years of working to save up, but we didn’t let that silence our dreams.
Individually, we have been able to pay for our first semester fees of N1,006,500 (mainly from contributions from our friends and family) while schooling full-time and working part-time.However it’s second semester already and while I have been able to pay part of my remaining N1,006,500, my dear friend Olabisi is faced with the possibility of withdrawing from school if she doesn’t pay an installment fee of N606,500 in the next 5 days or less.

Dear friend, my heart bleeds profusely at the thought of watching Olabisi’s dream, passion and labor go down the drain after eight strenuous months of this journey. I can’t even imagine us being starved of the gift of this remarkable “mediapreneur”. And this is why I urgently need to your financial support to keep Olabisi in school. Alone, I can only do a little but together we can and we should show some love to Olabisi(trust me, she is someone you would love to see on television).

To help Olabisi stay in school, kindly send your generous support(no matter how little you may think it is) to:

Account number: 0237630288
Account name: Akinbinu Olabisi Y.
Bank : Gtbank.

Thanks and God bless you abundantly!

#LetskeepOlabisiInSchool #5days/less #TogetherWeCan #YouDon’tHaveTohaveTheMoney #Askafriendorfamily

Your arrival is guaranteed

Commuting within certain parts of Lagos can be a nightmare, especially when you work or live on the mainland. Although nothing can be worse than having a driver who doesn’t know the roads…You just might not get home until midnight.

Have you ever boarded a bus and your driver decides to take you on an excursion around Lagos instead of going through the major route?

I remember when I use to commute from Oshodi (my workplace) to Alagbado Ijaye (Home) in 2015. By 5pm after close of work, every experienced driver knew not to take the major route to Sango…or he did never return in time for a second loading.

One interesting thing was how they maneuver their way, seemingly moping through countless streets and unpaved paths from Agege, Iju and eventually bursting out at Abule-Egba, a place both driver and passengers are familiar with, having left the traffic behind …before then you were almost certain you were completely lost or somewhere in Ibadan.

Today, I still wonder how they knew those unmapped roads and journeyed seamlessly even in thick darkness, all I know is that I get home in one piece just in time to watch “Married Again”. God help you if your bus driver no know road😝

This we speak of one who is often time high on Alomo bitters, yet knows the roads better, a man whose driving confirms he never went to driving school, whose driver’s license obviously isn’t in existence…one whose only goal is coming back for another load(of passengers). Yet we trust him to get us to our destination.

How much more when God is the One behind the wheels…

Friends, fear not. Your arrival is guaranteed!


One strategy that works…always.

Whilst I have my reservation about Nollywood, I must confess that certain movie scenes still hit the mark.

Remember the last time you saw a wife ask her husband for something important (like money for the latest shoe or hand bag) in a movie, it’s usually done in the middle of the night. She quietly puts on the red light, lean over her husband and calls him a fruit/food…words such as “Honey or Sugar” suddenly becomes his first name.
Sure enough, the sugared male wakes up. Although tired, her irresistible touch and sweet voice keeps him awake. He sits up and then she breaks the news to him – “Honey, please I need 100k for my hand bag”…

Ever wondered why she executes her game plan at night? Whoever writes this scenes must have learnt a few tricks from the book of Ruth.
Well, here is the full gist. Lets go to Ruth chapter three(3) and verses three and four

“Take a bath. Put on some perfume. Get all dressed up and go to the threshing floor. But don’t let him know you’re there until the party is well under way and he’s had plenty of food and drink. When you see him slipping off to sleep, watch where he lies down and then go there. Lie at his feet to let him know that you are available to him for marriage. Then wait and see what he says. He’ll tell you what to do.”

It’s an ancient strategy that always works, it worked for Ruth and ever since it has been working for most women, except the ones dating or married to truck drivers( you certainly don’t want to wake his tired body and soul after a long day sitting behind the wheels, abeg wait till morning oo my sister).

Blessed with a wise and experienced mother-in-law, Ruth was positioned for success. She was the first to propose to a man without literally proposing (ladies, are you still with me? I wonder who said it wasn’t a lady’s thing to do) having understood the psychology of dating(for a lack of proper word).

A few tips on how it’s been done by the Pro.

1. Take a bath: In simple words, put your past behind honey. Get over your exes, let go of the past and put aside the pain. Drop the heavy baggage of regret and resentment…freshen up young lady.

2. Put on some perfume: Come on ladies, if poor Ruth could afford a perfume back then you don’t have an excuse. I mean, regardless of your religious beliefs even Jesus was pleased with a prostitute for bringing one along. Plait that hair of yours sister, stop looking 50 at 20, it’s criminal offence ma. Best of all, put on the greatest makeup ever made; a genuine smile…as priceless as your loving heart.

3. Get all dressed up: I certainly don’t expect you to dress like Naomi, the old widow who isn’t looking for a husband nor should you dress like Boaz’s mother, a prostitute by profession. I don’t know about other men, but I feel a bit irritated when a lady dresses up in clothes that display her breast like N50 oranges begging to be squeezed. It’s rather appalling.
Dress your best, by all means let the curve loose but don’t confuse the poor man. Wink*
4. Go to the threshing floor(give him a treat) : I know this may not sound convectional in this part of the world, but can I ask when last you took him on a date and paid the bills? Okay, that’s suppose to be his duty right…Who says so? Take the initiative, spoil your man a bit.wink*
5. Stuff him with plenty of food and drinks: It’s often said that the way to a man’s heart is through his belly(count me out though because i practically eat once a day.lol).
On a serious note, whilst am not advocating that you become his housemaid or chief cook, send the man to heaven with your delicacies whenever you can (preferably let the cooking be in your home when he comes visiting). Trust me, good food can twist a man’s tongue and open wide his cheque book.
6. Watch where he lies and go there: Nothing trips a man than having a friend in his woman, someone who believes and shares his dreams, who shows interest in his hobbies however weird it seems. Honey, find out his life vision, give him your support, be his playmate and he would dance to your tune anytime any day…don’t believe, go ask your mama.wink*
And by all means honey, let him know you are available to him for marriage…It’s not an offense under our Nigerian laws abeg!
Oh, don’t forget to send my an invite for your wedding. Smiles*


But for the Blood

But for the blood
This porn addict would have become a drug addict,
This dullard would have never become a drop out,
This negro would have never become a hero,
This son of man would have never become a son of God.
This hell bent would have never become heaven bound.
This monster would have never become a minister
I am who and what I am but for the precious blood of my redeemer; Jesus Christ.

In love with a harlot 3

Although she was forced into promiscuity,

Marriage cannot restore her virginity,

Neither can it redeem her identity,

A mere change of surname has no power to erase her iniquity.

Neither can it heal her infirmities.

I hear she’s even slept with some celebrities, all in futility.

Solomon would have been the first to tell her that vanity upon vanity,

All is vanity…


In love with a harlot 2

…I am attracted, not to her skimpy dress or her augmented breast.

Nor to her sugar coated lips or her dangling hips.

Not even to her seductive looks or her scary tattoos.

But to her bruised and bleeding heart.

I am attracted to her hidden pain and silent shame.

What would heal her tainted soul?

Maybe getting married to her would…just maybe?

But then again, there are so many of her out there. I simply cannot marry them all…